GEMELA
GEMELA
GEMELA
UX DESIGN CONSULTANT
PG DIP HCI - UCL
STRATEGIC AND PURPOSEFUL DESIGN
STRATEGIC AND PURPOSEFUL DESIGN
STRATEGIC AND PURPOSEFUL DESIGN
UX LEADERSHIP, UX STRATEGY, PRODUCT STRATEGY, PRODUCT & SERVICE DESIGN, CONTENT STRATEGY, CONTENT DESIGN, E-COMMERCE, EDUCATION & INCLUSION.
UX LEADERSHIP, UX STRATEGY, PRODUCT DESIGN, CONTENT DESIGN, EDUCATION & INCLUSION.
UX LEADERSHIP, UX STRATEGY, PRODUCT DESIGN, CONTENT DESIGN, E-COMMERCE, EDUCATION & INCLUSION.
UX DESIGN CONSULTANT
PG DIP HCI - UCL
expertise
A UX practitioner with over 12 years' experience driving projects e2e, for leading design agencies, and at a globally prestigious university ranked top 10 in the UK.
Experienced leading projects and people, creating strategies to achieve set goals which align with user needs and business - Enterprise, B2B and B2C.
A UX practitioner with over 12 years' experience driving projects e2e, for leading design agencies, and at a globally prestigious university ranked top 10 in the UK.
Skilled in creating strategies to achieve set goals which align with user needs and business - Enterprise, B2B and B2C.
case studies
01
THE UNIVERSITY OF MANCHESTER
01
The university of manchester
How I defended UX strategy against feature bloat…
How I defended UX strategy against feature bloat…
Won the Pitch, secured a high-profile project, and drove the design end-to-end, to deliver the right features to meet user needs.
Won the Pitch, secured a high-profile project, and drove the design end-to-end, to deliver the right features to meet user needs.
+38%
TASK COMPLETION
-44%
SUPPORT TICKETS
4.6/5
USER SATISFACTION
02
THE UNIVERSITY OF MANCHESTER
How I strategised to migrate legacy content from chaos to responsive clarity…
Proposed, secured and led a Content Design project, and reduced legacy bloat to increase usability.
+35%
READABILITY
-42%
TASK EFFICENCY
4/5
USER SATISFACTION
03
Further education - west herts college
Creating effective strategies to develop students and improve academic success…
Designed actionable interventions to improve students' cognitive challenges, which contributed to their exam success.
Used Miller's Law - Chunking to reduce cognitive load.
90%
ENGAGEMENT
86%
EXAM SUCCESS
+320
CASELOAD
04
secondary education - Grammar and state schools
Motivated to increase task completion in a high-stakes environment…
Coached large groups to achieve task completion, and de-escalated and resolved conflicts, communicating with senior leadership teams.
Set achievable targets, recorded progress and collaborated with leadership teams.
100%
ENGAGEMENT
100%
TASK COMPLETION
180
PUPIL/DAY
02
The university of manchester
How I strategised to migrate legacy content from chaos to responsive clarity…
Proposed, secured and led a Content Design project, and reduced legacy bloat to increase usability.
+35%
READABILITY
-42%
TASK EFFICENCY
4.6/5
USER SATISFACTION
03
Further education - west herts college
Creating effective strategies to develop students and improve academic success…
Designed actionable interventions to improve students' cognitive challenges, which contributed to their exam success.
Used Miller's Law - Chunking to reduce cognitive load.
90%
ENGAGEMENT
86%
EXAM SUCCESS
+320
CASELOAD
04
secondary education - Grammar and state schools
Motivated to increase task completion in a high-stakes environment…
Coached large groups to achieve task completion, and de-escalated and resolved conflicts, communicating with senior leadership teams.
Set achievable targets, and recorded progress.
100%
ENGAGEMENT
100%
TASK COMPLETION
180
PUPILS/DAY
Client list
03
Further education - west herts college
Creating effective strategies to develop students and improve academic success…
Designed actionable interventions to improve students' cognitive challenges, which contributed to their exam success.
Used Miller's Law - Chunking to reduce cognitive load.
90%
ENGAGEMENT
86%
EXAM SUCCESS
+320
CASELOAD
04
secondary education - Grammar and state schools
Motivated to increase task completion in a high-stakes environment…
Coached large groups to achieve task completion, and de-escalated and resolved conflicts, communicating with senior leadership teams.
Set achievable targets, recorded progress and collaborated with leadership teams.
100%
ENGAGEMENT
100%
TASK COMPLETION
180
PUPILS/DAY
01
tHE UNIVERSITY OF MANCHESTER
How I defended UX strategy against feature bloat…
Won the Pitch, secured a high-profile project, and drove the design end-to-end, to deliver the right features to meet user needs.
-44%
SUPPORT TICKETS
+38%
TASK COMPLETION
4.6/5
USER SATISFACTION
02
THE UNIVERSITY OF MANCHESTER
02
The university of manchester
How I strategised to migrate legacy content from chaos to responsive clarity…
Proposed, secured and led a Content Design project, and reduced legacy bloat to increase usability.
+35%
READABILITY
-42%
TASK EFFICENCY
4/5
USER SATISFACTION
03
The university of manchester
How I strategised to migrate legacy content from word pasted chaos to responsive clarity…
Proposed, secured and led a Content Design project, and reduced legacy bloat to increase usability.
+35%
READABILITY
-42%
TASK EFFICENCY
4.6/5
USER SATISFACTION
The University of Manchester
West Herts College
Simply Be / JD Williams
Littlewoods Online
Lloyds TSB
British Gas
Easyjet
Tui
Dreams plc
Selfridges & Co.