GEMELA
GEMELA
GEMELA
ABOUT ME
+12 Year's Strategic UX Design:
UX Leadership, Service and Product Design To
+12 Year's Strategic UX Design:
UX Leadership, Service and Product Design To
Strategic In Designing For Complex Multi-Audience Enterprise Ecosystems
UX DESIGN CONSULTANT
PG DIP HCI - UCL
case studies
Strategic in creating solutions across multiple industry sectors.
The University of Manchester
Selfridges & Co.
Littlewoods Online
Lloyds TSB
West Herts College
Simply Be / JD Williams
British Gas
Easyjet
Tui
Dreams plc
- ✨
Connect to Content
Add layers or components to swipe between.
contact
BEHIND MY EXPERIENCE
I have advanced skills in Cognitive Science and apply Behavioural Psychology frameworks when eliminate friction and design complex digital systems which are intuitive.
Logical, Systems-Thinker
Methodical in evaluating systems, to understand pain points in the user journey, and deliver a seamless user experience.
Analytical
I conduct thorough mixed methods research to understand the User identify the problem statement and align with mental model to create an intuitive interface.User Research: Uncovering real user needs in complex, high-stakes environments.
PROBLEM SOLVING - Breaking down ambiguity, framing the problem and shipping a solution.
AI DESIGN - Applying Prompt Engineering frameworks, to optimise agent outputs. Using design judgement to execute the right solution.
My approach to design leadership is shaped by a unique dual background of working in Facilitation and Cognitive Inclusion. I have developed my leadership skills and managed large classrooms and developing strategies for neurodivergent individuals.
Adaptive Facilitation
Managing large, fast-paced classrooms taught me how to walk into any cross-functional stakeholder room, quickly command engagement, align conflicting priorities, and keep teams focused on actionable outcomes.
Cognitive Inclusion
Creating strategies to eliminate barriers for neurodivergent minds directly informs how I lead teams. I design psychological safety into my team’s communication, ensuring to empower and encourage diverse thinking and support individual development when allocating tasks.
UX Strategy
Defining objectives to align user needs and business goals
Translating research, analytics and business goals into a clear, measurable UX direction that stakeholders trust.
Defining objectives to align user needs and business goals
Translating research, analytics and business goals into a clear, measurable UX direction that stakeholders trust.
User Research
Expert In Analysis and Synthesis To Uncover Insights
Data Analysis: Use mixed methods to gather data and gain rich insights.
Discovery: Applying research, systems thinking and evidence to digital products that work for everyone.
Expert In Analysis and Synthesis To Uncover Insights
Data Analysis: Use mixed methods to gather data and gain rich insights.
Discovery: Applying research, systems thinking and evidence to digital products that work for everyone.
Leadership
Strengths in stakeholder negotiation quickly achieving buy-in.
Vision: Creating strategies and setting goals, collaborating to improve outcomes.
Stakeholder Management: Successfully negotiating and influencing to drive the right design solution.
Director: Leading teams and groups, unlocking potential through training, coaching and mentoring.
Strengths in stakeholder negotiation quickly achieving buy-in.
Vision: Creating strategies and setting goals, collaborating to improve outcomes.
Stakeholder Management: Successfully negotiating and influencing to drive the right design solution.
Director: Leading teams and groups, unlocking potential through training, coaching and mentoring.
CV -
Began my career as a professional designer in 1997, and held roles as a Usability Design Consultant and Web Designer (Front-End Dev.)
Spent 7 years working for leading design consultancies, then 5 years at The University of Manchester leading projects, supervising designers and training staff in Digital.Have over the past few years worked in Education,
UX/UI Career
Tooling 226
Figma, Figma Make and AI Design - Prompt Engineering.
<>
Work Experience
Contractor: Cover Supervisor/Substitute Teacher
1 Year: Learning Advisor at West Herts College
3 Years: Graduate Student in HCI at UCL
5 Years: UX Lead/Web Designer at The University of Manchester
7 Years: Lead and Senior UX/UI/Web Designer at leading design consultancies
Sectors
Higher Education
Finance/Insurance
Travel
E-commerce - Fashion and Retail
Sports and Entertainment
HealthcareEducation
Postgraduate Diploma in Human-Computer Interaction
University College London
Postgraduate Training in Multi-media Technology
The University of Liverpool
BA (Hons) Art and Design, 2.1 degree
The University of Bradford/Ilkley College
Client list
The University of Manchester
Selfridges & Co.
Littlewoods Online
Lloyds TSB
West Herts College
Simply Be / JD Williams
British Gas
Easyjet
Tui
Dreams plc
contact
PROBLEM SOLVING - Breaking down ambiguity, framing the problem and shipping a solution.
PROBLEM SOLVING - Breaking down ambiguity, framing the problem and shipping a solution.