+12 years UX experience, strategising to solve complex business challenges - leading projects and delivering intuitive systems
ABOUT
ABOUT
+12 years UX experience, strategising to solve complex business challenges - leading projects and delivering intuitive systems
PG DIP IN HCI - UCL
PG DIP IN HCI - UCL





ABOUT
+12 years UX experience, strategising to solve complex business challenges - leading projects and delivering intuitive systems
PG DIP IN HCI - UCL

BEHIND MY EXPERIENCE
BEHIND MY EXPERIENCE…
As a strategic UX practitioner, I am methodical in my approach to understanding the problem statement and defining objectives to achieve, that will deliver a high-impact solution.
My strengths are in analysis, strategy and stakeholder management with advanced skills in negotiation effectively achieving buy-in.
With experience working in a variety of sectors, I'm adaptable when collaborating with teams, setting business objectives and engineering trade-offs. I've had senior accountability on Enterprise and B2B projects, for big brand names in Higher Education, Finance/Insurance, E-commerce, Fashion and Retail, Sports and Entertainment.
As a strategic UX practitioner, I am methodical in my approach to understanding the problem statement and defining objectives to achieve, that will deliver a high-impact solution.
My strengths are in analysis, strategy and stakeholder management with advanced skills in negotiation effectively achieving buy-in.
With experience working in a variety of sectors, I'm adaptable when collaborating with teams, setting business objectives and engineering trade-offs. I've had senior accountability on Enterprise and B2B projects, for big brand names in Higher Education, Finance/Insurance, E-commerce, Fashion and Retail, Sports and Entertainment.
UX Leadership
My approach to design leadership is shaped by a unique dual background of working in Facilitation and Cognitive Inclusion. I have developed my leadership skills and managed large classrooms and developing strategies for neurodivergent individuals.
Adaptive Facilitation
Managing large, fast-paced classrooms taught me how to walk into any cross-functional stakeholder room, quickly command engagement, align conflicting priorities, and keep teams focused on actionable outcomes.
Cognitive Inclusion
Creating strategies to eliminate barriers for neurodivergent minds directly informs how I lead teams. I design psychological safety into my team’s communication, ensuring to empower and encourage diverse thinking and support individual development when allocating tasks.
My approach to design leadership is shaped by a unique dual background of working in Facilitation and Cognitive Inclusion. I have developed my leadership skills and managed large classrooms and developing strategies for neurodivergent individuals.
Adaptive Facilitation
Managing large, fast-paced classrooms taught me how to walk into any cross-functional stakeholder room, quickly command engagement, align conflicting priorities, and keep teams focused on actionable outcomes.
Cognitive Inclusion
Creating strategies to eliminate barriers for neurodivergent minds directly informs how I lead teams. I design psychological safety into my team’s communication, ensuring to empower and encourage diverse thinking and support individual development when allocating tasks.
My approach to design leadership is shaped by a unique dual background of working in Facilitation and Cognitive Inclusion. I have developed my leadership skills and managed large classrooms and developing strategies for neurodivergent individuals.
Adaptive Facilitation
Managing large, fast-paced classrooms taught me how to walk into any cross-functional stakeholder room, quickly command engagement, align conflicting priorities, and keep teams focused on actionable outcomes.
Cognitive Inclusion
Creating strategies to eliminate barriers for neurodivergent minds directly informs how I lead teams. I design psychological safety into my team’s communication, ensuring to empower and encourage diverse thinking and support individual development when allocating tasks.
17 Year Career Trajectory…
Leadership: UX Design and Education
1 Years - Cover Supervisor/Substitute Teacher :
Secondary School Leadership
+1 Years - Learning Advisor:
Education and Inclusion at West Herts College
3 Years (p/t) - PG Student at University College London:
Advanced study in Human-Computer Interaction
5 Years - UX Lead/Web Designer:
The University of Manchester
7 Years - Lead and Senior UX/UI/Web Designer, Design and Usability Consultant
Digital Design Consultancies
Always developing…
Recently trained in Product Strategy and Management and AI - Prompt Engineering frameworks.
Technical skill-set:
Figma AI Make
AI Workflows - Prompt Engineering Framework
Figma & Prototyping
Adobe Creative Suite, Illustrator and Photoshop
Web Front-end Development, HTML/CSS (non-recent)
Miro
Slack
Teams, Zoom
Google Suite
Recently trained in Product Strategy and Management and AI - Prompt Engineering frameworks.
Technical skill-set:
Figma
Figma AI Workflows - Prompt Engineering Framework
Adobe Creative Suite, Illustrator and Photoshop
Web Front-end Development, HTML/CSS (non-recent)
Miro
Slack
Teams, Zoom
Google Suite
UX Work History
UX Lead/Senior Design positions
The University of Manchester
PhotoLink now Seventy 7
Freelance work via a third party agency for British Council and published author.
Tamar
Digivate
Zendor/N.Brown Group
Eunite
BrainBoxes
Education
PG Dip, Human-Computer Interaction (HCI), University College London
Key Modules:
Interaction Science
Interaction Design
Human Factors for Digital Health
Future Interfaces (Artificial Intelligence, Augmented Reality)
Affective Interaction
Future Interfaces
Accessibility and Assistive Technologies
Postgraduate Training in Multi-media Technology, The University of Liverpool, Foresight Centre
BA(Hons) in Art & Design, 2.1 Degree, The University of Bradford/Ilkley College
PG Dip, Human-Computer Interaction (HCI), University College London
Key Modules:
Interaction Science
Interaction Design
Human Factors for Digital Health
Future Interfaces (Artificial Intelligence, Augmented Reality)
Affective Interaction
Future Interfaces
Accessibility and Assistive Technologies
Postgraduate Training in Multi-media Technology, The University of Liverpool, Foresight Centre
BA(Hons) in Art & Design, 2.1 Degree, The University of Bradford/Ilkley College
Understanding the User
I have advanced skills in Cognitive Science and apply Behavioural Psychology frameworks when eliminate friction and design complex digital systems which are intuitive.
Logical, Systems-Thinker
Methodical in evaluating systems, to understand pain points in the user journey, and deliver a seamless user experience.
Analytical
I conduct thorough mixed methods research to understand the User identify the problem statement and align with mental model to create an intuitive interface.
Understanding the User
I have advanced skills in Cognitive Science and apply Behavioural Psychology frameworks when eliminate friction and design complex digital systems which are intuitive.
Logical, Systems-Thinker
Methodical in evaluating systems, to understand pain points in the user journey, and deliver a seamless user experience.
Analytical
I conduct thorough mixed methods research to understand the User identify the problem statement and align with mental model to create an intuitive interface.
I have advanced skills in Cognitive Science and apply Behavioural Psychology frameworks when eliminate friction and design complex digital systems which are intuitive.
Logical, Systems-Thinker
Methodical in evaluating systems, to understand pain points in the user journey, and deliver a seamless user experience.
Analytical
I conduct thorough mixed methods research to understand the User identify the problem statement and align with mental model to create an intuitive interface.