+12 years UX experience, strategising to solve complex business challenges - leading projects and delivering intuitive systems


ABOUT

ABOUT

+12 years UX experience, strategising to solve complex business challenges - leading projects and delivering intuitive systems


PG DIP IN HCI - UCL

PG DIP IN HCI - UCL

ABOUT

+12 years UX experience, strategising to solve complex business challenges - leading projects and delivering intuitive systems



PG DIP IN HCI - UCL

BEHIND MY EXPERIENCE

BEHIND MY EXPERIENCE…

As a strategic UX practitioner, I am methodical in my approach to understanding the problem statement and defining objectives to achieve, that will deliver a high-impact solution.

My strengths are in analysis, strategy and stakeholder management with advanced skills in negotiation effectively achieving buy-in.

With experience working in a variety of sectors, I'm adaptable when collaborating with teams, setting business objectives and engineering trade-offs. I've had senior accountability on Enterprise and B2B projects, for big brand names in Higher Education, Finance/Insurance, E-commerce, Fashion and Retail, Sports and Entertainment.

As a strategic UX practitioner, I am methodical in my approach to understanding the problem statement and defining objectives to achieve, that will deliver a high-impact solution.

My strengths are in analysis, strategy and stakeholder management with advanced skills in negotiation effectively achieving buy-in.

With experience working in a variety of sectors, I'm adaptable when collaborating with teams, setting business objectives and engineering trade-offs. I've had senior accountability on Enterprise and B2B projects, for big brand names in Higher Education, Finance/Insurance, E-commerce, Fashion and Retail, Sports and Entertainment.

UX Leadership

My approach to design leadership is shaped by a unique dual background of working in Facilitation and Cognitive Inclusion. I have developed my leadership skills and managed large classrooms and developing strategies for neurodivergent individuals.


Adaptive Facilitation

Managing large, fast-paced classrooms taught me how to walk into any cross-functional stakeholder room, quickly command engagement, align conflicting priorities, and keep teams focused on actionable outcomes.

Cognitive Inclusion
Creating strategies to eliminate barriers for neurodivergent minds directly informs how I lead teams. I design psychological safety into my team’s communication, ensuring to empower and encourage diverse thinking and support individual development when allocating tasks.

My approach to design leadership is shaped by a unique dual background of working in Facilitation and Cognitive Inclusion. I have developed my leadership skills and managed large classrooms and developing strategies for neurodivergent individuals.

Adaptive Facilitation
Managing large, fast-paced classrooms taught me how to walk into any cross-functional stakeholder room, quickly command engagement, align conflicting priorities, and keep teams focused on actionable outcomes.

Cognitive Inclusion
Creating strategies to eliminate barriers for neurodivergent minds directly informs how I lead teams. I design psychological safety into my team’s communication, ensuring to empower and encourage diverse thinking and support individual development when allocating tasks.

My approach to design leadership is shaped by a unique dual background of working in Facilitation and Cognitive Inclusion. I have developed my leadership skills and managed large classrooms and developing strategies for neurodivergent individuals.

Adaptive Facilitation
Managing large, fast-paced classrooms taught me how to walk into any cross-functional stakeholder room, quickly command engagement, align conflicting priorities, and keep teams focused on actionable outcomes.

Cognitive Inclusion
Creating strategies to eliminate barriers for neurodivergent minds directly informs how I lead teams. I design psychological safety into my team’s communication, ensuring to empower and encourage diverse thinking and support individual development when allocating tasks.

17 Year Career Trajectory…

Leadership: UX Design and Education

1 Years - Cover Supervisor/Substitute Teacher :
Secondary School Leadership

+1 Years - Learning Advisor:
Education and Inclusion at West Herts College

3 Years (p/t) - PG Student at University College London:
Advanced study in Human-Computer Interaction

5 Years - UX Lead/Web Designer:
The University of Manchester

7 Years - Lead and Senior UX/UI/Web Designer, Design and Usability Consultant
Digital Design Consultancies

Education

PG Dip, Human-Computer Interaction (HCI), University College London

Key Modules:

  • Interaction Science

  • Interaction Design

  • Human Factors for Digital Health

  • Future Interfaces (Artificial Intelligence, Augmented Reality)

  • Affective Interaction

  • Future Interfaces

  • Accessibility and Assistive Technologies



Postgraduate Training in Multi-media Technology, The University of Liverpool, Foresight Centre

BA(Hons) in Art & Design, 2.1 Degree, The University of Bradford/Ilkley College

PG Dip, Human-Computer Interaction (HCI), University College London

Key Modules:

  • Interaction Science

  • Interaction Design

  • Human Factors for Digital Health

  • Future Interfaces (Artificial Intelligence, Augmented Reality)

  • Affective Interaction

  • Future Interfaces

  • Accessibility and Assistive Technologies

Postgraduate Training in Multi-media Technology, The University of Liverpool, Foresight Centre

BA(Hons) in Art & Design, 2.1 Degree, The University of Bradford/Ilkley College

Understanding the User

I have advanced skills in Cognitive Science and apply Behavioural Psychology frameworks when eliminate friction and design complex digital systems which are intuitive.


Logical, Systems-Thinker
Methodical in evaluating systems, to understand pain points in the user journey, and deliver a seamless user experience.

Analytical
I conduct thorough mixed methods research to understand the User identify the problem statement and align with mental model to create an intuitive interface.

Understanding the User

I have advanced skills in Cognitive Science and apply Behavioural Psychology frameworks when eliminate friction and design complex digital systems which are intuitive.


Logical, Systems-Thinker
Methodical in evaluating systems, to understand pain points in the user journey, and deliver a seamless user experience.

Analytical
I conduct thorough mixed methods research to understand the User identify the problem statement and align with mental model to create an intuitive interface.


I have advanced skills in Cognitive Science and apply Behavioural Psychology frameworks when eliminate friction and design complex digital systems which are intuitive.

Logical, Systems-Thinker
Methodical in evaluating systems, to understand pain points in the user journey, and deliver a seamless user experience.

Analytical
I conduct thorough mixed methods research to understand the User identify the problem statement and align with mental model to create an intuitive interface.

contact

EMAIL

UX DESIGN CONSULTANT, LONDON-BASED

©2026 Gemela Forman

contact

EMAIL

UX DESIGN CONSULTANT, LONDON-BASED

©2026 Gemela Forman

BEHIND MY EXPERIENCE…

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